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Meet Laura Pallin

Laura Pallin

Laura Pallin

Get to Know Me

Laura Pallin is a seasoned real estate professional with a diverse background spanning 18 years in the industry. Originally from Phoenix, Arizona, she was drawn to the vibrant culture and beautiful landscapes of San Francisco, eventually becoming a permanent resident in 2012. Laura's love for architecture, topography, music, art, and culture, combined with her interest in urban infill, led her to pursue a career in real estate.
 
She began her San Francisco real estate journey in luxury residential leasing, where she developed a keen understanding of the market. Recognizing the challenges tenants faced with rising rents, she transitioned to assisting them in becoming homeowners. Over time, Laura expanded her expertise to represent landlords in selling their investment properties, leveraging the seller's market in San Francisco. Her success in building a strong client base led her to consistently represent both buyers and sellers in luxury real estate.
 
Laura's in-depth knowledge of property types, community and professional resources, market trends, and micro-neighborhoods, as well as her connections to industry experts, has allowed her to excel in her role. She is recognized for her ability to guide both first-time and experienced buyers in understanding the nuances of the San Francisco real estate market, ensuring smooth transactions and favorable terms.
 
Her upbringing and education, including being the editor of her school newspaper and literary magazine, earning a B.A. in journalism from the University of Oregon, and working in commercial real estate in Portland, have contributed to her strong communication and negotiation skills. Laura's passion for health and exercise, love for exploring the city, interest in green building and sustainability, and involvement in volunteer work further enrich her personal and professional profile.
 
Living on the border of North Beach and Russian Hill, Laura enjoys immersing herself in the city's rich history and culture, often frequenting iconic establishments like City Lights Bookstore and Vesuvio Café. She also embraces her love for literature, film, television, and live music, showcasing her diverse range of interests beyond the real estate realm. Her commitment to leadership and involvement in the San Francisco Association of REALTORS® underlines her dedication to her profession and community.
See Why San Francisco Trusts Laura Pallin

We were lucky enough to meet Laura at an open house and we instantly felt at ease with her warm and welcoming personality. She was always there to answer any questions we had and her attention to detail and knowledge of the industry gave us a sense of confidence in our decision making. Without a doubt, we highly recommend Laura to anyone looking for a knowledgeable, honest, and friendly realtor. Her prof...

— C. S.

See Why San Francisco Trusts Laura Pallin

The best decision of the year our family of 4 just went through the grueling process of buying a single-family home in San Francisco. We had a lot stacked against us: 1) my husband and I work full time and our kids activities are on the weekends = no time 2) we only wanted to live in the Richmond or Sunset Districts of SF because of our kids school locations = no location flexibility 3) our price point o...

— Hattie G.

See Why San Francisco Trusts Laura Pallin

Laura is the most professional realtor I have ever met. Being a first time home buyer I was stressed about the home buying process and Laura made it super easy for me. She is super responsive and always goes above and beyond to help her clients. I highly recommend Laura for anyone looking for a realtor.

— Karthikeyan K.

See Why San Francisco Trusts Laura Pallin

I had the best experience working with Laura to find my first home. My home search, which began as an incredibly daunting and stressful process, quickly became exciting and fun as Laura and I chatted back and forth about listings each day. Laura listened carefully to every comment I made about each one and gave great recommendations as well as needed support along the journey. She was incredibly flexible...

— Ry A.

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Experience the Difference

Experience matters — but experience with heart matters more. Laura Pallin brings both. Backed by years of experience and a proven track record of success in San Francisco’s elite neighborhoods, Laura doesn’t just help you buy or sell a home — she elevates the entire experience. From personalized strategy to precision negotiations, every detail is handled with care.

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